BarCamp is a one-day event in an “unconference” format where you bring a topic, briefly pitch it, then attendees vote to attend presentations only on the most popular topics chosen.
The previous day’s news was the talk of the morning at BarCamp – a false alert sent to people in Hawaii that they were under attack from a missile launch. The mistake was apparently due to user error in the missile launch software design so I acted quickly to incorporate this into my presentation, adding the subtitle, “Havoc in Hawaii.”
My topic was voted to be presented. It was on brand identity and how it plays out through software user interface design, usability and rcompany eputation.
I presented to a room full of people, using images and examples of good and poor branding, user interface design, the importance of customer experience and reputation and its impact on a company’s bottom line.
Brand identity never goes out of style and importance. I pulled from my experience at a national brand identity design firm in New York and San Francisco; testing user interface design and for software bugs, website design, digital marketing consulting, lead capture techniques, to selling complex data backup and recovery software with a user interface that was reminiscent of Windows NT.
My presentation on Branding, made at BarCamp is available to view. It is image-oriented and meant to capture attention and inspire the audience.
Emerald Executive Association Presentation
Presentation to about 100 business owners in Eugene, OR on how small businesses can get started in Internet marketing and social media. “
Small Business Guide to Social Media
Presentation made to Senior Provider Information Network audience of 53. These were small businesses interested in getting started in social media.
Measurements of Success
Symantec and Spinoff Veritas
Symantec announced, after I’d been working there a year, that it would split into two public companies by the end of 2015. The lines of business and products were delineated by security and information management. I chose to transition with the new company, named after a back up and recovery business acquired over 10 years prior, Veritas Technologies. But instead of going public, Symantec sold its information management subsidiary to the investment firm The Carlyle Group, which acquired Veritas on January 29, 2016.
Subsequently, the new owners cut costs and our inside sales organization in Springfield, OR was closed.
My experience working at one of the world’s largest software companies was interesting, to say the least. I enjoyed the camaraderie of our team, working closely with managers, solutions engineers, the sales QA team and peers. What I came away with is a record of my impact, some measured in reports below, despite the size of the company.
Sales Enablement QA Feedback
Sales Call Quality Assurance Rating
Veritas Sales Metrics Report
Sales Expert Certificates